2021 RDDA Retail Store Design Finalist

The brief was to design DStv’s first customer experience store in South Africa.

The ambition was to create an environment where every stage of the customer  purchasing journey - from consideration and exploration, to sign up, use,  resolution and advocacy - could be completed supported.

The success of the store lies in allowing customers to discover a world of  entertainment through immersive, inspiring displays and accessible  demonstrations.